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ATEC launches the BX100 backhoe loader across Saudi Arabia

Aug 09 2024
The launch of the highly anticipated Hitachi BX100 Backhoe Loader was a grand success, marking an important milestone in the construction machinery industry. Organized by Arabian Trucks & Construction Equipment Co. (ATEC) and conducted in three major cities across Saudi Arabia, the events showcased the BX100's innovative features and capabilities to an enthusiastic audience.

Dammam Launch

The first launch event took place on May 20, 2024, at the Arabian Trucks & Construction Equipment Co. (ATEC) premises in Dammam. More than 100 customers attended the event, eager to witness the unveiling of the BX100. The presentation highlighted the backhoe loader's advanced technology, superior performance, and versatility. Attendees had the opportunity to interact with ATEC representatives, ask questions, and see the BX100 up close.

Jeddah Launch

The second event was held on May 26, 2024, at the ATEC premises in Jeddah, attracting another 100 customers. Similar to the Dammam launch, the Jeddah event featured detailed presentations and live demonstrations, allowing attendees to experience the BX100's exceptional capabilities first-hand. The event fostered valuable interactions between customers and ATEC's expert team.

Riyadh Launch

The final launch event took place at the Crown Plaza Riyadh on 07 Aug, attracting an impressive 120 customers. This grand finale showcased the BX100 in all its glory, with extensive demonstrations and interactive sessions. Customers were impressed by the backhoe loader's cutting-edge features, including its enhanced fuel efficiency, operator comfort, and robust performance

Overall, the BX100 launch events in Dammam, Jeddah, and Riyadh were resounding successes, generating excitement and positive feedback from customers. The BX100 Backhoe Loader is set to revolutionize the construction industry in Saudi Arabia, providing unmatched performance and reliability.

For more information about the BX100 Backhoe Loader and to explore its features, please visit

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