Estonian dealer celebrates 10 years as Hitachi construction machinery distributor

As Rotator Eesti OÜ looks back on 10 years as Hitachi Construction Machinery Europe’s official dealer in Estonia, there are plenty of reasons to celebrate.

CEO and board member Aleksander Vares explains: “Since 2014, Rotator Eesti OÜ has been responsible for providing new and used Hitachi machines, maintenance and repairs, and spare parts. We currently have 15 employees and two branches in Tallinn and Tartu, which cater for the most populous cities in the country.”

World-class construction machinery

During the last 10 years, Rotator Eesti OÜ has taken Hitachi to among the top three construction brands in Estonia. “HCME has pushed and worked hard with us to achieve this result,” he says. “To further increase market share, we are exploring rental business opportunities and several machine segments for the future.”

Aleksander is also celebrating a decade of working with the Japanese manufacturer. “I have seen how the machines have developed in that time and to me, the Hitachi brand stands for world-class technology.

A reliable partner

“Our customers appreciate that Hitachi machinery is simply better than the competition,” he adds. “They find that the equipment is not overly complicated but is durable and productive even in harsh conditions.”

The relationship between Hitachi and Rotator Eesti OÜ is based on shared values and a similar culture. “In Estonia, the business culture is to be hard working and goal-oriented, which seems to complement what HCME is doing,” says Aleksander. “We feel that Hitachi is a strong and reliable partner.”

To mark its milestone anniversary as a Hitachi dealer, Rotator Eesti OÜ held a special event in April. Hosted at its headquarters in Tallinn, it was well attended by 200 customers, partners and suppliers.