Expanding into new markets

The demand for rental machinery is increasing in The Netherlands and therefore it has become of strategic importance for Hitachi Construction Machinery Nederland, according to its Deputy General Manager, Domestic Sales, Gijs van Heertum.

Meeting customer demands

“Our aim is always to cater for our customers’ needs in the best possible way,” he says. “We do this by being more flexible, bringing them a high level of service and offering such options as Premium Rental.

“The demand for this sector is growing in line with contractors needing a solution that will help them through any periods of economic uncertainty. They are also now asking their dealer about these services, rather than a specialist rental company.”

HCM Nederland offers a full line of ZW-6 and -7 wheel loaders, and Zaxis-6 and -7 crawler and wheeled excavators as part of its short-, mid- and long-term rental solutions. “There is a change in mindset among consumers, with same-day services now commonplace,” continues Gijs. “Our customers are bringing that mentality to the workplace, with the expectation of Hitachi offering a complete solution.

“Our rental customers benefit from having fixed equipment costs for the duration of a project. In addition, they have more flexibility to supplement their existing fleets – it used to be a case of ‘finding work for the machine’, but now it’s ‘finding a machine for the work’. In this way, we are able to not only support our existing customers, but also develop into new sectors, such as recycling.”