Why after-sales is at the heart of activities for Greek Hitachi machinery dealer

Leading construction machinery suppliers

Her father, Dimitris Tsoumas, founded the company in 1985. Having worked in the construction machinery industry since a young age and after gaining experience in the used sector, he decided to set up Helma SA. Iris started working at the company in 2019 after completing her university studies: “I always knew that I would work here one day, I watched my dad while I was growing up and didn’t think of doing anything else,” she says. 

Now celebrating its 39^th year in operation, the company has become one of the leading suppliers to the technical industry in Greece, and prides itself on working with leading partners and high-quality products. It serves a broad range of customers, including construction companies of all sizes, contractors, subcontractors, earth-moving companies and even individual machine owners. The majority are active in road construction, quarries, general construction, earthmoving and recycling applications.

“Our customers differ a lot from each other, not only as personalities, but also according to their needs,” says Iris. “However, they all have a common requirement for quality products, and fast and prompt support.”

Reliable products and service

After-sales support is one of the most important areas of Helma’s business. As After-Sales Manager Socrates Varvares explains: “It is part of our main focus, in order to always be close to the customer. They need us in difficult situations and when there’s a problem. We place a lot of importance on that.”

The company also aims to increase the number of service visits it carries out and to meet the growing demand for components: “The customer has realised how important it is to get [Hitachi] genuine spare parts and lubricants,” he adds.

Promoting Hitachi Construction Machinery in Greece

Since it became the authorised Hitachi dealer five years ago, Helma has succeeded in raising the brand’s presence across the. “I believe that we have succeeded in making Hitachi products known and loved by the Greek market – because they are truly loved – and we strive for the best,” says Iris.

“The feedback we have received so far for Hitachi machines is that they are extremely reliable. They rarely have any problems, and they are very easy to operate.”

After a promising start to its relationship with Hitachi Construction Machinery (Europe) NV, Helma intends to continue its successful development as a customer-focused organisation. “Our vision is to strengthen and evolve,” says Iris. “The one thing that I believe has kept our customers close to us all these years, besides the products and the quality service we aim to provide, is our prompt communication and deep understanding of their needs.”