On December 20, 2016, Hitachi Construction Machinery (Shanghai) (HCS) has held a HCS Dealers’ Brand Conference since 2012 to promote brand activity and CSR concepts to 24 dealers in China and Hong Kong.

Through the brand conference to express the importance of brand management to our Chinese dealers, it is included to introduce the brand management goals, how can the good brand management influence the sales and how to promote the good image and reputation.

HCS and the representatives of Dealers had made a slide show presentation to exchange the opinions, which served to increase their ideas in order to enhance the sales and brand images. The conference is a successful platform to have full and useful discussion between the participants.

The HCS Dealers’ Brand Conference will be continued in year by year. This is a useful way to deliver brand management concept of Hitachi Construction Machinery to our dealers and it is also productive way for the ideas exchanged.