Management Message

My name is Akihiro Yoshida, Managing Director of Hitachi Construction Machinery Asia Pacific Pte Co., Ltd. (HMAP) started on April 1st, 2024.

Our industry in Southeast Asia has changed significantly from a few years ago, with many competitors posing different challenges. To compete in this environment, I believe that by staying alert to market trends, understanding customer interest, and continuously improving our products and solutions, we can confidently meet these challenges as a trusted partner.

Safety and Compliance

“Make safety, health and compliance as our top priority” is a premise for all measures with ensuring basics and ethics as Kenkijin. Under our corporate vision, “To pass on a productive environment and prosperous cites to future generations. HCM Group helps to create comfortable living spaces.”, we will aim to improve corporate value by continuously improving economic, social and environmental values with recognizing the importance of SDGs/ESG.

Always keep the Kenkijin spirit

Challenge

Always be conscious of improvement without fear of failure, and continue to learn and take challenges to improve technical capabilities, proposal capabilities, and work efficiency.

Customer

Strive to understand the actual needs of customers and stakeholders more deeply and propose appropriate solutions.

Communication

While accomplishing duties, share concerns with the team and work together to resolve each issue one by one

Expand value chain business and establish new business model

Customer interests are different by country and region. Establish a system that can continuously achieve customer satisfaction by efficient analysis with various information and making accurate proposals at the right time. FY2024 is the second year of the current medium-term plan and is an important year in which we need to begin considering measures for the next medium-term plan.

Let’s carry out activities that will create new value, centered on the reliable implementation of measures to further grow existing businesses and new initiatives, including digital transformation.